The marketing work summary of Heilongjiang and Jilin branches in 2020 and the publicity and Implementation Conference of new products and policies were grandly held
In this fruity season, we gather in the beautiful ice city Harbin to hold the marketing work summary and new product and new policy publicity and Implementation Conference of JINDA Shengyuan group in 2020 (joint growth plan of core agents of JINDA Shengyuan group). The conference attracted core agents from Heilongjiang Province and Jilin Province to participate in the event. Under the background of the downturn of the agricultural materials industry, excess products and shuffling into the deep-water area, this agricultural materials training ignited a fire for agents to enter the autumn fertilizer market. The meeting was presided over by Li zheji, marketing director of the marketing company.
Training meeting site
Gather "wisdom" to improve quality and help agents grow rapidly
At the meeting, fan Xiaojun, executive deputy general manager of the group, delivered a speech and trained core agents on growth plan, new service marketing and other contents. President Fan said that today, with the changing situation of agricultural materials and the continuous development of the market, the homogenization of products is becoming more and more serious, the price is becoming more and more transparent, and it is expected that business is difficult to do. In the face of rising costs and declining profits, agricultural materials dealers either pursue differentiation and make their own characteristics; Or make crop solutions and change from a single product seller to a comprehensive service provider; Or do subtraction, focus on a certain crop, and more professionally solve the needs of farmers; Either open up the industrial chain, solve the sales problem of agricultural products and drive the sales of agricultural materials; At the same time, we should correctly use the current Internet tools to provide strong support for sales and services.
Mr. Fan how to transform and upgrade agents for better development? How can manufacturers meet the change of agricultural materials together? How to jointly pursue multi win at the turning point of agricultural materials? General manager fan made an in-depth strategic positioning and analysis of the market to the agents.
Group executive deputy general manager fan Xiaojun training site
Master the "core" competitiveness
Zhou Qikai, assistant general manager of the group, trained the 2021 product strategy. General manager Zhou said that in the future, the layout should develop its own product features and continuously improve the core competitiveness of the enterprise. In 2021, the products of JINDA Shengyuan group will be comprehensively upgraded. The mineral source fulvic acid five in one super chelating Hefei, activated humic acid multi-element chelating Hefei, mineral source fulvic acid shaped ion fertilizer, activated humic acid all ion fertilizer and double complex ecological fertilizer products will stand out by virtue of "core" strength. Five in one super chelating calcium + silicon fertilizer, five in one super chelating zinc + boron + silicon fertilizer (heguokang) silicon magnesium zinc boron products improve the biological activity of nutrient elements through international advanced multi chelation process, which will give new energy to modern agriculture.
Group general manager assistant Zhou Qikai training site
Good policies help manufacturers win-win
Li zheji, marketing director of the marketing company, publicized and implemented the agent's marketing policy in 2021, the agent's credit rating standard, the employment standard of the plant nutrition and Marketing Association and the preferential policies enjoyed. President Li pointed out that the focus of the agents in the second half of the year is to find out the gap, make up the shortcomings, step on the rhythm, step on the marketing rhythm of "early, rush and supplement", so as to make early payment Early delivery, early storage, rush collection, rush delivery, rush market, replenish payment, replenish supply and replenish demand. It is hoped that more agents will cooperate with the company more actively, achieve the same rhythm of manufacturers, jointly promote the power of action, further grasp the marketing initiative and realize the virtuous cycle of market operation.
Li zheji, marketing director of marketing company, training site
During the meeting, fan Xiaojun, executive deputy general manager of JINDA Shengyuan group, and Zhou Qikai, assistant general manager, presented certificates and trophies to the elite customers and gold customer representatives of JINDA Shengyuan group in 2020, and issued certificates to the vice president and executive director of plant nutrition and Marketing Association of JINDA Shengyuan group.
Fan Xiaojun, executive deputy general manager of the group, presented certificates and trophies to elite customers in 2020
Fu Shuangshuang, general manager of Dayangshu agricultural materials cooperative of Olunchun Autonomous Banner and executive director of JINDA Shengyuan plant nutrition and Marketing Association, delivered a speech on behalf of elite customers
Zhou Qikai, assistant general manager of the group, presented certificates and trophies to gold customers in 2020
Shen Zhong, general manager of Yongji Shuanghe Agricultural Materials Co., Ltd. and director of JINDA Shengyuan plant nutrition and Marketing Association, delivered a speech on behalf of gold customers
Fan Xiaojun, executive deputy general manager of the group, presented the certificate to Jia Zhengwei, vice president of plant nutrition and Marketing Association of JINDA Shengyuan group in 2021 and general manager of agricultural means of production distribution office, political commissar of Yongping Township, Fuyu City, Jilin Province
Zhou Qikai, assistant general manager of the group, issued a certificate to the executive director of plant nutrition and Marketing Association of JINDA Shengyuan group in 2021
During the meeting, the 2020 advanced sales representatives shared their experience.
Jia Zhengwei, general manager of the agricultural means of production Distribution Office of the political commissar of Yongping Township, Fuyu City, Jilin Province and vice president of JINDA Shengyuan plant nutrition and Marketing Association, said that the selling points and quality of JINDA Shengyuan brand products are the most attractive to him. From the initial sales of 100 tons to 800 tons to 1500 tons and then to 2200 tons of JINDA Shengyuan brand products, the sales volume will be 3000 tons in 2019 and 3800 tons in 2020 He is always in the vanguard, keeping up with the development pace and guidance of the company. The sales volume continues to rise year after year. More and more growers come to him to buy fertilizer. Farmers get high yield, and they also benefit. He thanked JINDA Shengyuan group and promised to repay the group with practical actions and sales.
Pan Jiqin, general manager of Yinong Agricultural Materials Distribution Office in Dongfeng District, Jiamusi, Heilongjiang Province and executive director of JINDA Shengyuan plant nutrition and Marketing Association, delivered a representative speech. Since he first contacted JINDA Shengyuan group in 2012, he has forged an indissoluble bond with the enterprise. From 200 tons to 500 tons in the first year to 800 tons in 2020, the sales volume has reached 1100 tons. For a small township, the sales volume has increased year by year. The group's high-quality technical service and after-sales guidance have made me famous locally. I will continue to increase the sales volume, actively pay to the company, and receive 100% of the payment in time after sales, Return the support and assistance given to me by JINDA Shengyuan group.
During the training, the company arranged a wealth of wonderful programs and innovative performances, which brought a shocking visual feast to all the participants. Wonderful activities, frequent climaxes and noisy scenes.
Party scene
Famous young male singer [yidel] Meijin from Inner Mongolia was specially invited to sing
The famous young male singer of Inner Mongolia [yidel] Meijin - Matouqin was specially invited to play "ten thousand horses galloping"
The famous young male singer [yidel] Meijin and the famous young female singer LAN from Inner Mongolia are specially invited to sing the OBO meet
LAN LAN, a famous young female singer from Inner Mongolia, was specially invited to sing
Gorgeous dance -- "good luck"
