The bounden duty of a salesperson is to sell products, win profits for the company and improve his life. For this vocation, salespeople from all walks of life try their best, and some even do anything. But in the end, many salespeople still feel that this industry is difficult to do and the pressure is high.

In fact, there is no shortcut to improve the sales level. Although all kinds of sales training are flying all over the world, the effect is not obvious for most salespeople. The main reason is that they don't really understand the essential characteristics of sales. Don't take sales as a game that can make quick decisions, let alone deliberately force it to promote success, because even if the customer is short-sighted for a moment and wants to make a deal, But soon, customers will feel cheated and regret. After all, this is destined to be a one-off deal, not a long-term plan, and there will be no repeat customers and introductions. It can be said that it is sweet for a while and bitter for a lifetime. I believe many businesses and salespeople have similar feelings.

The great successful marketing theories in the world all agree with one view, that is to turn customers into friends and friends into relatives. The process of sales should be a process of delivering love and value, a process with goodwill and good wishes. Therefore, what an excellent salesperson should do is always full of love in his heart and do the following five kill laws, which is not far from success.

1、 Work as a career

The root cause of many salespeople is that they don't regard their work as their own career. What they think about every day is working for the boss. They always think that the boss makes millions or tens of millions, and they only earn thousands of yuan a month. The more they think about it, the more uncomfortable they are and the less motivated they are. Although on the surface, I still work diligently, but the internal motivation is slowly eliminated. Always holding the mentality of "working for others" is not good at sales. At least you can't become an excellent salesperson.

What we advocate is to do and love. Since we have chosen this job, we should do our duty from beginning to end and consistently. In order to achieve this state, we must really agree with the concept of "taking work as a career" and "sharing prosperity and decline with the enterprise". Only this "master" mentality can enjoy the sense of achievement and joy of sales work, In order to stimulate the internal driving force of salesperson innovation.

2、 Be grateful to customers as parents

In market practice, many sales do regard customers as their parents, but this child does not repay his parents, but is purely "pit father" and "pit mother". In addition to killing his parents, he really can't see any good results.

Customers are indeed the parents of salespeople. Salespeople without customers cannot survive for a long time. However, a child who knows filial piety and gratitude will not get endless benefits from his parents, but think more about what his parents need, what he can give his parents more, and take his parents' happiness and satisfaction as his responsibility. This seemingly ordinary human nature is a necessary basic quality for an excellent salesperson. If you understand this subtle relationship, success must be in front of you.

3、 Love the product as a child

When the performance can't rise, the salesperson may complain most about "our products are not competitive" and so on. He puts the responsibility on the products, and then abandons himself. In a vicious circle, the performance is getting worse and worse, and finally he is eliminated.

In the sales circle, it is often said that "there is no product that cannot be sold, only those who cannot sell products". In short, each has its own view. But as a salesperson, how to treat his products is an important issue.

To be fair, when a salesperson chooses to sell a product, it is like giving birth to this child. No matter how ugly the child is and how many defects there are, he is the result of your choice. No parents will find all kinds of excuses to give up their children because their children have some defects. Parents will never give up. This is the heart of parents all over the world. When a salesperson really loves the product as a child, he will not dislike his product, find the flash point of the product, start with the flash point and create a sales miracle.

4、 Live like heaven

Nine times out of ten, life is unhappy. In modern society, the pressure of competition is great, and salespeople constantly encounter all kinds of setbacks and challenges. It is inevitable that there are many troubles in life. Salesperson's job is to face customers. Various psychological states will affect customers' emotions, thus affecting the effect of sales work.

An excellent salesperson must learn to adjust and maintain a good attitude in order to convey warmth and happiness to customers. No matter what difficulties you encounter on the way, you should maintain confidence and optimism, regard every day as living in heaven, forget your worries and only keep happy memories. Although it is not easy to achieve this state, to become an excellent salesperson, keeping happy is not only your harvest, but also a part of your ability. Any ability can be improved through learning, and so can happiness.