With the increasing number of competitors, whether agricultural materials management is profitable depends on the competitiveness of stores. Some agricultural materials distribution stores have achieved considerable economic benefits with a flexible mind and keen market control ability, which is deeply enlightening.

Here are some common marketing skills:

Target customers. Agricultural materials stores serve the rural grass-roots level. If they win customers, they will have popularity, and if they are popular, they will accumulate wealth. Some smart dealers see that there are many migrant workers in rural areas, and most of those left at home are the elderly and women. They need both agricultural materials services and technical guidance for farming. These dealers take the initiative to help them make production plans and distribute agricultural materials in time, so as to establish a long-term supply relationship; Some pair up with professional cooperatives and large farmers in the planting and breeding industry, timely supply real and affordable pesticides, fertilizers and seeds, expand the customer base, and keep consistent with these target customers as far as possible in business strategy and agricultural materials product planning.

Integrity based. Honesty is the best marketing strategy. At present, the agricultural materials consumption market is still in a period of rapid development, and the consumer mentality is gradually maturing. In this case, if dealers want to win the trust of their stores and retain repeat customers, it is very important to adhere to integrity. Some grass-roots stores take the initiative to return goods, and some let customers exchange products to make customers satisfied.

Identify appropriate products. At present, there are many kinds of agricultural means of production, and consumers have a wide choice. However, when an agricultural means of production is recognized, it is necessary to organize and guide farmers to use it in time. After targeting the target customers, reasonably determine the introduced pesticides, chemical fertilizers, seeds, agricultural films and other products according to their preferences and purchase characteristics, and accurately publicize them to meet the needs of farmers to the greatest extent.

The price is reasonable. Cheap can provide customers with the temptation to buy. We must consider the long-term interests and the problem of small profits and quick turnover. We can't do one hammer business. When purchasing agricultural materials, farmers will also consider the cost of energy, time and transportation. Some farmers will also take the experience in the shopping process as an important basis for purchase. Therefore, the operators of agricultural materials should reduce the purchase cost of customers as much as possible, so that they can not only recognize the quality of agricultural materials products, but also compare the price of agricultural materials, so that they can know well that your price is reasonable, and they will become repeat customers.

Do a good job in promotional activities. At present, some local agricultural materials stores gather popularity by inviting guests to dinner. Although it has a temporary effect, what customers finally recognize is product quality and reputation. With good products, promotional activities are also essential, which can accumulate store popularity and improve marketing performance.

Xiaobian will give you two cases about terminal marketing of agricultural materials, hoping to bring help to Grass-roots Agricultural Materials operators.

Case 1: being a "country star"

Lao Peng has been engaged in agricultural materials management for more than 30 years. His own agricultural materials management store is quite large in the town. Lao Peng is old and gives the store to his son Xiao Peng. Xiao Peng has been working hard in big cities since he graduated from high school, so people in the town don't know much about him. Many old customers go to other agricultural materials stores to buy fertilizer as soon as they see that they have changed a strange boss.

In order to let local farmers know him and "sell" himself, Xiao Peng cooperated with the fertilizer enterprise he acted as an agent to make publicity posters with the name of his own agricultural materials store, his own photos and the product information of fertilizer, and pasted the posters to every village and street in the town. In less than half a year, Xiao Peng became a "country star" in the town. Many farmers rushed Xiao Peng to buy agricultural products. Today, the annual sales volume of fertilizer in agricultural materials stores is higher than that in Lao Peng's business.

analysis:

The life circle of rural society is fixed in several towns or even villages, and farmers' daily production, life and consumption will not exceed this life circle. When purchasing products, farmers will give priority to the stores operated by acquaintances. In the eyes of farmers, familiar people are more trustworthy and the transaction risk is controllable.

The sales volume of Xiaopeng in the early years was lower than that of Laopeng. On the one hand, Xiaopeng lacked business experience, on the other hand, Xiaopeng was not well known by farmers and consumers lacked trust in him. Xiao Peng promoted himself as a local "country star" through poster publicity, turning strangers into acquaintances, so as to win the trust of farmers and win the market.

Case 2: deal with large planting households

Zhang Bo has been engaged in agricultural materials management for more than 10 years, and his business has been tepid. With the acceleration of local land transfer, there are more and more large planting households and professional cooperatives. However, fewer and fewer people went to Zhang Bo's store to buy agricultural materials, and no one paid attention to large farmers. Zhang Bo realized that in order to improve sales, we must break through the customer development of large growers and professional cooperatives.

After long-term observation, Zhang Bo found that the bosses or directors of large growers or professional cooperatives generally do not directly participate in agricultural production. Farmland is mostly managed by a person who understands agricultural technology. This administrator has the right to choose agricultural materials products, so it is very important to win the trust of the administrator. Therefore, Zhang Bo often goes to the farmland and orchards of large farmers, carries out face-to-face communication with the managers, and provides timely solutions to the agricultural technology problems they encounter. In this way, more and more administrators choose to buy products in Zhang Bo's store, and the sales of fertilizer increase year by year.

analysis:

Zhang Bo's success is to grasp the main consumers in the local agricultural materials market, namely, large growers and professional cooperatives. Second, he is familiar with the daily management of large growers or professional cooperatives and understands that managers of large growers or professional cooperatives play a more important role than bosses.

Some insiders predict that in the future, large growers will choose to skip retailers and cooperate directly with dealers or fertilizer enterprises to avoid intermediate links. However, this does not mean that retailers have no market in the field of large growers. After all, retailers are closer to the terminal, better understand the local planting situation and better provide agricultural technology services in time.